Today marks the first accessible shopping day in the UK – Purple Tuesday.
Over 500 organisations have pledged their commitment to creating a more inclusive shopping experience for disabled people today (13 November) and going forward these organisations have promised to take at least one action to improve the accessibility of their store or business.
Far too often we hear of inaccessible horror stories from disabled people and their families around their shopping experiences. From inaccessible stores and pay desks that are too high to staff that are not given any disability training, a huge number of disabled people are excluded from shopping – an everyday task that many take for granted.
Mike Adams, founder of Purple the disability organisation that is behind Purple Tuesday, commented on his latest blog: “If retail is to improve the accessibility of the shopping experience for disabled people and their families then awareness needs to be raised and the right commitments undertaken. This should be done alongside disabled people. And this is exactly what we are doing.”
The initiative has had an outpouring of support from the public and many companies and organisations pledging their commitment to be more inclusive. Let’s hope it is the start of retailers taking heed of accessibility needs and realising they are missing out on a chunk of the £249 billion spending power of disabled people.