SAMSUNG CAMERA PICTURESStick ‘n’ Step, a local charity that provides conductive education and support services to children with cerebral palsy, will be rolling-out a series of 60 second videos via its Facebook and YouTube pages over the next few weeks. The videos will feature each of the children pitching their own ideas for an invention that would help make their everyday life a little easier and are part of World Cerebral Palsy Day on 1 October 2014.

World Cerebral Palsy (CP) Day is led by a group of non-profit cerebral palsy charities, and supported by organisations in over 45 countries. Nations around the world are encouraged to wear green on 1 October to celebrate the cause. International innovation events will also join in, by celebrating and engaging with the ‘Change my world in 1 minute’ campaign.

The campaign encourages people with cerebral palsy, their families and supporters to post a 60 second video (or text) onto its website (worldcpday.org) about an idea that would change their world. People from around the world have been posting their videos since mid-July and have until 31 October to submit their ideas. All of the submissions are then reviewed by an international panel, including people with cerebral palsy and their families, and the top three will be pitched to inventors, researchers and creators to develop a prototype. The winner will be announced in July 2015. Last year’s joint winning ideas were a Designer Walker and a Spill Proof Cup.

Commented Sarah Smithson, operations manager at Stick ‘n’ Step: “The ‘Change my world in 1 minute’ campaign is a fantastic idea and it works so well with what we do here at Stick ‘n’ Step. Completing everyday tasks, such as putting on your socks or sitting upright, are not often skills that come naturally to people with cerebral palsy. Our role is to work with our children to help them learn new ways of doing these things, so that they can eventually lead fully independent lives and positively change their prospects.

“For the campaign, we’ve set all the classes a task to work together on developing their videos – one in front and one behind the camera. This might sound easy, but when you have cerebral palsy it can be difficult to control your hand movements, so it will be a real challenge for them to get a steady take. They will be filming their videos on either our digital camera or iPad’s, which we purchased last year to help develop their fine motor skills, using modern technology that they can relate to. I expect that the children will no doubt generate some interesting and unusual ideas that will give others a real insight into how they experience the world. I’m also excited to see the responses from our supporters on our Facebook page.”

According to the World CP Day website, there are 17 million people across the world living with CP and it is the most common physical disability in childhood. It also states that 350 million people are closely connected to a child or adult with CP. Here in the UK, there are approximately 110,000 children and adults currently living with the condition and it affects around one in every 400 children.

Stick ‘n’ Step is a nationally-recognised charity based in Wirral that was formed in 2002 by a group of parents who have children with cerebral palsy. It provides free specialist conductive education and support services to 70 children with cerebral palsy and their families and carers across the North West of England and North Wales. Conductive education is a non-medical based developmental aid, which promotes independence for those with conditions like cerebral palsy, and is not offered by the NHS. It helps young people to learn new skills such as head control, moving around independently, sitting unaided, walking and more.

For more information about Stick ‘n’ Step visit www.sticknstep.org or to see the videos, search “Stick ‘n’ Step Charity” on Facebook. Alternatively to take part in World CP Day, visit www.worldcpday.org.