EFDS_logoBetway Group has announced the English Federation of Disability Sport (EFDS) is to be their official charity of the year. The partnership will kick-start this weekend when a group of their enthusiastic employees line up to run the Silverstone Half Marathon.

The international entertainment company has set the challenge for its employees to raise a £25,000 target for 2016. The funds raised will go towards EFDS’s Inclusive Fitness Initiative (IFI), which supports facility providers to improve their services to become more inclusive to disabled people. IFI relies on sponsorship and fundraising to increase opportunities for disabled people to be active in their local areas.

Betway Group employees will take part in a variety of fundraising events over the coming months. They will also go head-to-head within their internal team challenges.

Speaking about the exciting year ahead, Richard Akitt, Betway Group CEO, said:

“The work that the English Federation of Disability Sport do is crucial to the health and well-being of thousands of people across the country, and we couldn’t be more proud to support the charity throughout 2016.

“Our employees are sport fanatics and can’t wait to compete against each other – all in aid of EFDS. It’s set to be a very exciting and rewarding year ahead.”

Barry Horne, Chief Executive for EFDS, said:

“We are delighted to be teaming up with the Betway Group. Companies like Betway enable us to increase opportunities and make active lives possible. It is the stark reality that disabled people are half as active as non-disabled people. Our IFI programme aims to tackle this inequality and break down the common barriers, which disabled people face every day when looking to be active.

“All our thanks go to the team for selecting EFDS as their official charity. We wish all the employees the best of luck for the year ahead- one, which promises to be fun and rewarding.”

For more information on EFDS, please visit www.efds.co.uk.