Tim Hollingsworth, CEO of the British Paralympic Association said: “Whilst this is clearly huge news for the Paralympic movement internationally, as it shows other broadcasters around the world that there is a real market for Paralympic sport, for us in the UK it demonstrates that 2012 really was a ground breaking year. The Paralympic movement in our country has never been stronger and we’ve always said we wanted 2012 to be a launch pad to developing it further. So to have our broadcaster in place so far ahead of the next two Paralympic Games and with a commitment to cover events in the build up to them is a fantastic place to be.
“Our thanks go to the IPC for working hard on securing this and our congratulations to Channel 4 for winning the rights against stiff competition. Their dedication and passion for the Paralympics is clear for all to see and we look forward to working with them over the next four years to carry on the job that we have started so successfully in London 2012.”
The deal with Channel 4 includes multi-platform broadcast rights within the UK.
Channel 4 has committed to screening over 45 hours of coverage from the Sochi 2014 Paralympic Winter Games, the most ever by a British broadcaster. For Rio 2016 Channel 4 is planning to screen a minimum of 200 broadcast hours across Channel 4’s portfolio, including live coverage, highlights and shows such as The Last Leg.
Amongst Channel 4’s commitments announced are:
– Coverage of major international disability sport events
– The creation a major theatrical documentary, supported by Film 4 Production
– Continuation of its award winning marketing campaigns over the next four years
– Continuation of its work on developed disabled presenting talent
– The employment an International Ambassador for Paralympic Media, who can offer a free consultancy service to broadcasters of Paralympic Sport in developing and emergent countries.