On 17 December 2015, London and Edinburgh: 98% of disabled people, their friends, families and carers would be likely to return to places that have good accessibility, a survey by the disabled access review website, Euan’s Guide, has found. Venues that proved popular with 80% of respondents were those that could assure people that they had accessible toilet facilities, according to the survey.
For 82% of respondents, deciding whether or not to visit somewhere new was a result of searching for disabled access information online. This suggests that venues wanting to increase their popularity should ensure their websites are easy to navigate and that visitors can find disabled access information easily, including whether or not they will be able to use an accessible toilet either at or nearby the venue.
Also identified in the survey were the key things disabled people, their friends, families and carers considered before trying a new venue:
- 90% of respondents cared about knowing whether they could get into or around the venue
- Nearby parking or good public transport links was important for 93% of people
- For 70%, knowing that staff were friendly and helpful was also an influence
The survey revealed the types of venues that people felt had typically good accessibility including cinemas and theatres, museums and art galleries, as well as hospitals and healthcare venues. To increase popularity, venues should consider the following findings:
- 71% of respondents said they returned to the same places because they were confident they would get in and be able to use accessible toilets
- 70% were more likely to try somewhere new if it had been recommended by someone with similar requirements
- 71% felt it was important to see pictures and reviews prior to visiting somewhere new
Euan MacDonald, co-founder of the disabled access reviews website EuansGuide.com, said “The importance of accurate access information continues to gain wide recognition, but there is still work to be done. This survey has proven that and shows that if the right information is on offer, disabled customers, their families and friends will come back. But if not, venues, brands and retailers are set to miss out on a larger customer base as well as the spending power of the 11 million disabled people across the UK.”
Venues and retailers will have an opportunity on Disabled Access Day (12th March 2016) to show their commitment to accessibility.
The day which is sponsored by Euan’s Guide aims to encourage disabled people to visit a venue they’ve not visited before, whether that’s a coffee shop, cinema, local visitor attraction or anywhere else. With 86% of people claiming they are ‘very likely’ to return to a venue with good accessibility, it’s a great day for venues to build positive relationships with disabled people, their friends and family and access the ‘purple pound’ market worth an estimated £212 billion according to DWP figures. For more information please visit www.disabledaccessday.com.
The findings of The Access Survey 2015 were primarily from disabled people and their families (80%). The remainder was a combination of carers, friends, social workers and healthcare professionals.