Enuresis refers to the involuntary loss of urine occurring in children over the age of 5 years. In the UK, approximately 900,000 children suffer from urinary incontinence, which can be as a result of urinary tract infection, diabetes, structural or anatomical abnormality, and sometimes just a normal phase in a child’s physical development.
Suffering from Enuresis can be a tremendous burden for children to bear limiting their activity and leading to obvious embarrassment. Ontex research revealed that many parents feel this is a temporary issue and will get better slowly, and some parents do not allow their children to have sleep overs with friends or attend overnight school trips, in an attempt to protect them from potential embarrassment and harm.
Ontex discovered that customers were asking for a range of discreet products suitable for children living with disabilities, and for children having night bed-wetting issues. The primary need is for a range that has good absorption but most importantly maintains the dignity of the children.
Ontex are proud to work with ERIC, the only charity dedicated to the bowel and bladder health of all children and teenagers in the UK. Their vision is that every child and teenager with a bowel or bladder condition can access support and live free from embarrassment, shame, isolation and fear. For help and support visit www.eric.org.uk.